Founder of Ectobuilder, the AI-powered visual theme editor for Ghost. Indie software builder in Wrocław and co-author of The AdTech Book. I write about Ghost themes, newsletters and building websites with AI.
AI assistants link to 404 pages about three times as often as Google. How to see phantom AI traffic on your Ghost site, and turn the best of those made-up URLs into real posts or redirects.
Michal Wlosik
· 5 min read
What breaks when you migrate from WordPress, Substack, Squarespace or Wix to Ghost, how Ghost redirects work, and how to find the old URLs you missed from the visitors still hitting them.
Michal Wlosik
· 6 min read
Ghost's built-in analytics, Google Analytics 4, Plausible, Fathom and Umami compared on price, privacy and cookie consent. Plus how to add any of them to your Ghost theme without code.
Michal Wlosik
· 8 min read
Ghost's own comments, Giscus, Disqus, Hyvor Talk and Cusdis compared: cost, privacy and reader effort, in one table. Plus how to add any of them to your Ghost theme without code.
Michal Wlosik
· 9 min read
Ghost runs the same everywhere, but hosting decides what's included, what's plan-gated and who fixes things. Ghost(Pro), independent managed hosts and self-hosting compared.
Michal Wlosik
· 6 min read
Ghost gives you a search popup and one page per tag. Here's how to add a search bar, topic and date filters, and sorting to your blog's post list, without theme code.
Michal Wlosik
· 6 min read
Ghost's navigation is a flat list, so most themes have no dropdowns. Here's how to add list or wide dropdown menus to your Ghost site with Ectobuilder, managed from Ghost's own Navigation settings.
Michal Wlosik
· 6 min read
A step-by-step guide to the Language Tutor theme for Ghost: sell worksheets and audio with Ghost's paywall, show them on your homepage, let students book a trial lesson, and turn on the contact form and newsletter.
Michal Wlosik
· 9 min read
Squarespace raised prices by up to 26% in 2026 and still charges fees on memberships. Eight alternatives compared on real prices, fees and how easy it is to move.
Michal Wlosik
· 9 min read
Can't switch templates, can't move your site, costs creeping up? Eight Wix alternatives compared on price, design freedom and owning your content.
Michal Wlosik
· 9 min read
Tired of plugins, patches and premium licences? Seven WordPress alternatives compared on features, real prices and who each one suits.
Michal Wlosik
· 10 min read
Ghost includes newsletters, paid memberships and SEO out of the box. WordPress is free, but the plugins add up. A 2026 comparison with real prices.
Michal Wlosik
· 8 min read
