Founder of Ectobuilder, the AI-powered visual theme editor for Ghost. Indie software builder in Wrocław and co-author of The AdTech Book. I write about Ghost themes, newsletters and building websites with AI.
Ghost pages all look the same, unless you give them a custom template. Here's what custom templates are, how to build one visually without editing theme files, and how Ectobuilder publishes the page for you when you deploy.
Michal Wlosik
· 5 min read
Two ways to build a pricing table in Ghost: one that reads your Ghost tiers, and a designed one with a monthly and yearly switch, a recommended plan and a payments line. Plus how to connect the buttons to Ghost memberships or to your own checkout.
Michal Wlosik
· 6 min read
Ghost has no table of contents. Here's how to add one that builds itself from your headings, highlights the part you're reading and stays in view as you scroll, with a folding version for phones and room for share links and a subscribe box. No code.
Michal Wlosik
· 7 min read
Ghost doesn't let readers enlarge your pictures. A lightbox does: click any picture or gallery and it opens full screen, at its original size, with captions, swipe and arrow keys. Here's how to add one to your Ghost site without code.
Michal Wlosik
· 5 min read
Show a tag as a small icon on the post's picture: a diamond for premium posts, a play button for videos, headphones for podcast episodes. Here's how tag icons work in an Ectobuilder theme, how to set them up step by step, and ideas for using them.
Michal Wlosik
· 6 min read
Ghost themes can be light or dark, but visitors can't choose. Here's how a dark mode switch works, what it takes to build one by hand, and how to add one to your header or footer in Ectobuilder, with a dark palette made from your brand colours.
Michal Wlosik
· 5 min read
What LCP, INP and CLS measure, how Google uses them, how to check your Ghost site, and what makes a Ghost theme slow. Plus the speed settings and built-in speed test in Ectobuilder.
Michal Wlosik
· 9 min read
Breadcrumbs tell readers and search engines where a page sits on your site. Ghost doesn't add them. Here's why they're worth having, what changed in Google in 2025, and how to turn them on in an Ectobuilder theme in two clicks.
Michal Wlosik
· 6 min read
Free blogging platforms cost you in ads, fees and ownership. Ghost runs from about $3 a month, includes a newsletter, memberships and SEO that cost hundreds a year on WordPress, and you own all of it. Here's how to run it on a budget.
Michal Wlosik
· 8 min read
Six newsletter platforms compared on real 2026 prices, what each costs at 1,000 and 10,000 subscribers, the fees and limits to watch for, and which one fits your newsletter.
Michal Wlosik
· 11 min read
Add Disqus comments to your Ghost site: create the Disqus site, find your shortname, add it to your theme with or without code, set up privacy and cookie consent, and fix the problems that stop Disqus from loading.
Michal Wlosik
· 7 min read
Ghost has no cookie banner, and most pasted-in ones don't stop the trackers. How to set up cookie consent in an Ectobuilder theme that holds back analytics, pixels, comments and your own scripts until visitors agree.
Michal Wlosik
· 5 min read
