SEO for Ghost: breadcrumbs, structured data, llms.txt, redirects and finding the pages visitors can’t reach.
Let ChatGPT or Claude match your old URLs to new ones and write the redirect file for Ghost, Apache, Nginx, Netlify or Vercel. Prompts to copy, the mistakes to avoid, and how to test every redirect.
Michal Wlosik
· 7 min read
Ectobuilder's Site audit reads every public page of your Ghost site, lists what keeps it out of search results, and fixes most of it for you, with every change shown before it's saved.
Michal Wlosik
· 6 min read
Lighthouse says your llms.txt "does not follow recommendations"? On Ghost, the fix is one switch in Settings, and it isn't labelled llms.txt. Here's where it is, what Ghost serves, and how much it matters for SEO.
Michal Wlosik
· 6 min read
What LCP, INP and CLS measure, how Google uses them, how to check your Ghost site, and what makes a Ghost theme slow. Plus the speed settings and built-in speed test in Ectobuilder.
Michal Wlosik
· 9 min read
Breadcrumbs tell readers and search engines where a page sits on your site. Ghost doesn't add them. Here's why they're worth having, what changed in Google in 2025, and how to turn them on in an Ectobuilder theme in two clicks.
Michal Wlosik
· 6 min read
AI assistants link to 404 pages about three times as often as Google. How to see phantom AI traffic on your Ghost site, and turn the best of those made-up URLs into real posts or redirects.
Michal Wlosik
· 5 min read
What breaks when you migrate from WordPress, Substack, Squarespace or Wix to Ghost, how Ghost redirects work, and how to find the old URLs you missed from the visitors still hitting them.
Michal Wlosik
· 6 min read
