Practical guides to building and growing a Ghost site: themes, hosting, newsletters and moving from other platforms.
Breadcrumbs tell readers and search engines where a page sits on your site. Ghost doesn't add them. Here's why they're worth having, what changed in Google in 2025, and how to turn them on in an Ectobuilder theme in two clicks.
Michal Wlosik
· 6 min read
Free blogging platforms cost you in ads, fees and ownership. Ghost runs from about $3 a month, includes a newsletter, memberships and SEO that cost hundreds a year on WordPress, and you own all of it. Here's how to run it on a budget.
Michal Wlosik
· 8 min read
Six newsletter platforms compared on real 2026 prices, what each costs at 1,000 and 10,000 subscribers, the fees and limits to watch for, and which one fits your newsletter.
Michal Wlosik
· 11 min read
Add Disqus comments to your Ghost site: create the Disqus site, find your shortname, add it to your theme with or without code, set up privacy and cookie consent, and fix the problems that stop Disqus from loading.
Michal Wlosik
· 7 min read
Ghost has no cookie banner, and most pasted-in ones don't stop the trackers. How to set up cookie consent in an Ectobuilder theme that holds back analytics, pixels, comments and your own scripts until visitors agree.
Michal Wlosik
· 5 min read
AI assistants link to 404 pages about three times as often as Google. How to see phantom AI traffic on your Ghost site, and turn the best of those made-up URLs into real posts or redirects.
Michal Wlosik
· 5 min read
What breaks when you migrate from WordPress, Substack, Squarespace or Wix to Ghost, how Ghost redirects work, and how to find the old URLs you missed from the visitors still hitting them.
Michal Wlosik
· 6 min read
Ghost's built-in analytics, Google Analytics 4, Plausible, Fathom and Umami compared on price, privacy and cookie consent. Plus how to add any of them to your Ghost theme without code.
Michal Wlosik
· 8 min read
Ghost's own comments, Giscus, Disqus, Hyvor Talk and Cusdis compared: cost, privacy and reader effort, in one table. Plus how to add any of them to your Ghost theme without code.
Michal Wlosik
· 9 min read
Ghost runs the same everywhere, but hosting decides what's included, what's plan-gated and who fixes things. Ghost(Pro), independent managed hosts and self-hosting compared.
Michal Wlosik
· 6 min read
Ghost gives you a search popup and one page per tag. Here's how to add a search bar, topic and date filters, and sorting to your blog's post list, without theme code.
Michal Wlosik
· 6 min read
Ghost's navigation is a flat list, so most themes have no dropdowns. Here's how to add list or wide dropdown menus to your Ghost site with Ectobuilder, managed from Ghost's own Navigation settings.
Michal Wlosik
· 5 min read
