Nail Salon Theme for Ghost: Show Your Prices, Take Bookings and Share Your Best Sets

The Nail Salon theme is an Ectobuilder theme for nail studios, lash bars and beauty salons running their site on Ghost. Its homepage opens with a photo and a card with a Book an appointment button, then shows your treatments and prices in tabs, a wall of recent sets, the visit step by step, your technicians, client reviews, an FAQ, a nail-care journal and a map with your opening hours.

This guide walks through what most salons set up first:

• Put your treatment menu online, with prices and times.
• Take bookings from every booking button.
• Show your work and your team: recent sets, technicians and reviews.
• Answer questions and add your hours, with a map.
• Start a nail-care journal that also goes out by email.
• Set up your menu in the Menu panel.
• Check your SEO with Site audit before you launch.

To follow along, open the theme from the Ectobuilder theme gallery and connect your Ghost site under Settings → Integrations → Ghost Admin API.

Want this theme for your site? Open the Nail Salon theme in Ectobuilder and make it yours. Starting is free, and you only pay if you’re happy with the design.

Start with the Nail Salon theme

Part 1: Put your treatment menu online

The Treatments & prices section groups your menu in three tabs: Manicure, Pedicure and Extras. Each treatment has a name, a price and one line with what it is and how long it takes, like Gel manicure, $45: long-lasting color, 45 minutes. The line under the heading says what every treatment includes, so you don't repeat it on each one.

Step 1: Change the treatments and prices

1. Click a tab to open it, then double-click a name, price or description to type over it.
2. To add a treatment, click one and use Items in the panel to duplicate it. The arrows move it, and the cross removes it.
3. Prices like from $5 or $10 with free with a new set in the description work well for extras such as nail art and removal.

Step 2: Change the tabs

Double-click a tab label to rename it. A lash or brow salon might use Lashes, Brows and Extras. With the section selected, Tabs in the panel adds a tab (a copy of the last one) or removes the last one, and Look changes the style of the tab buttons.

Part 2: Take bookings

Most nail clients book on their phone, often late in the evening. The hero's Book an appointment button and the buttons in the visit section link to #booking, which opens your booking page.

Step 1: Add your booking page

Use the booking tool you already have, such as Fresha, Vagaro, Square Appointments or GlossGenius, or a Calendly page. Copy the address of your booking page, open Settings → Integrations → Booking page in Ectobuilder and paste it.

The Book now button in the header points to /book/ in the sample. Select it and set its link to #booking too, so every button opens the same page. Click Deploy and try it on your phone. To take bookings from Google Search and Maps as well, read How to add online booking to your Ghost site.

Step 2: Show the visit step by step

First-time clients like to know what to expect. Your visit, step by step has four steps, Book online, Pick your color, Relax while we work and Leave with a finish you love, each with a photo and its own button.

1. Double-click the steps to rewrite them for your salon.
2. Click a photo and choose Replace in the Image panel to use your own: your chairs, your color wall, a finished set.
3. Each step has its own button, like See treatments or Find the studio. Select one to change its words or link.
4. To have the steps play by themselves, select the section and choose a time under Open by themselves. They stop as soon as a visitor picks one.

Part 3: Show your work and your team

For a nail salon, the pictures sell the booking. Recent sets is a wall of seven photos in columns of different heights, so portrait and square shots both fit.

1. Click a photo and Replace it with one of your own sets. Photos taken in the same light, against a plain background, look best together.
2. Fill in each photo's Description, such as Milky pink BIAB with gold foil. Search engines read it, and people search for exactly these words.
3. Use Items to add or remove photos.

To let visitors open a set full size, set Click to enlarge to All under Settings → Features. The lightbox guide has the details.

The hands behind every set introduces your technicians with a photo, a name and a specialty, like BIAB specialist or Hand-painted nail art. Clients often book a person, so make the specialties specific. Replace each photo and use Items to match your team.

Under that, Kind words is a slider of client reviews, each with a name and the treatment. Replace the samples with real reviews from Google or Instagram, with permission. A review that names a treatment, like My BIAB lasted four weeks without a single chip, helps the next client choose.

Part 4: Answer questions and add your hours

Good to know answers what clients ask before they book: How long does a gel manicure last?, Do you take walk-ins?, What if I need to cancel or move my appointment?, Can I bring my own nail art idea? and Is gel removal safe for my nails?

1. Double-click a question or answer to edit it. Put your real cancellation policy here, in plain words.
2. Use Items to add a question, for example about deposits, gift cards or kids' manicures.

At the bottom, Visit the studio shows your address, opening hours, phone and email next to a map. Click the map and type your address in Address under Map in the panel. Then double-click the address, hours, phone and email to type yours, and update the phone and email links so they call and email you. Keep the hours the same as on your Google Business profile.

Part 5: Start a nail-care journal

The Nail journal section shows your three latest blog posts, with a photo, a tag, the date and a short summary. The samples show the kind of posts that work: How to make your gel manicure last longer, Fall colors we can't stop painting and BIAB vs gel: which one is right for you? Posts like these answer questions people search for, and bring them to your booking button.

1. In Ghost Admin, write a post, add a feature image and a tag such as Care or Trends, and publish it.
2. In Ectobuilder, click the journal section to choose which posts it shows and how many under Posts from Ghost. The cards in the editor are samples; your posts appear on the live site after you click Deploy.

The footer asks visitors to Subscribe to studio news. Each address becomes a member of your Ghost site. Set up your newsletter in Ghost Admin under Settings → Newsletters, then choose Publish and email on a post to send it. Once a month, with new colors and open slots, is plenty.

Part 6: Set up your menu

The header links to Home, Treatments, Journal and Contact. These links live in Ghost, and you edit them in the Menu panel, right next to your page. Click Menu in the left rail.

• Add, rename and reorder links. Drag a link slightly to the right to put it in a dropdown, for example Manicure, Pedicure and Lashes under Treatments.
• Give links icons, like a calendar next to Book or a camera next to Instagram.
• Switch to the Footer menu and set Layout to Columns for footer columns such as Studio, Treatments and Policies.

Each change shows on the page as you make it, and goes to Ghost when you click Deploy. There is no separate save. The Menu panel needs a Ghost staff token once, under Settings → Integrations. The menu editor guide covers every option.

Part 7: Check your SEO with Site audit

Most new clients find a salon by searching "nails near me" or "BIAB San Francisco". Before you launch, open Settings → Site audit and click Run audit. It reads every public page of your Ghost site and lists what it finds under To fix and To improve.

For a salon, the ones that matter most:

• Site description: what you do and where, like Gel, BIAB and nail art on Fillmore Street, San Francisco.
• Sharing image: the picture shown when someone sends your link in a chat. One of your best sets works well.
• Descriptions for your journal posts, and alt text for the photos in them.
• Broken links from an old site or booking page. Send each one to the right page under Settings → Redirects.

Auto fix writes the missing descriptions for you. You see every suggestion first, can edit or untick it, and nothing is saved until you click Apply. More in the Site audit guide.

Ready to build yours? Everything in this guide works on your own copy of the Nail Salon theme. Start free, connect your Ghost site when you’re ready, and only pay if you like the result.

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Next steps

• Change the colors and fonts under Style. They apply to every page at once, and you can use your own font.
• Add a link to your Instagram in the menu or footer, so clients can see more sets.
• Swap the recent sets every month or so. A wall of this season's colors tells visitors you're busy.