How to Add Share Buttons to Ghost Posts (No Plugins, No Tracking)

A reader likes your post and wants to send it to a friend. On most Ghost sites, they copy the address from the browser bar, if they bother. Share buttons at the end of a post make it one click, and that's often the difference between a post that spreads and one that doesn't.

Ghost doesn't add share buttons, and most themes don't either. This guide shows how to add them without code, without third-party scripts, and without slowing your site down.

Why not a share plugin?

The usual route is a share widget from a third-party service, or each social network's own buttons. They load scripts from another company on every page, which slows the page down, sets cookies and tracks your readers, so you'd also need a cookie banner for them.

Share buttons don't need any of that. A share button is just a link to the network's share page with your post's address in it. That's how Ectobuilder's share sections work: plain links, no scripts, no tracking.

What you get

• Three designs: a compact row, larger buttons, and a card that asks readers to share.
• Eleven ways to share: X, LinkedIn, Facebook, Threads, Bluesky, Reddit, WhatsApp, Telegram, Pinterest, email and Copy link. Pick the ones your readers use.
• The right link, every time. Each button shares the post's own address and title, filled in by Ghost.
• Copy link puts the address on the clipboard in one click, for sharing anywhere else.

How to add share buttons to Ghost

1. Open your Post page

Open your theme in Ectobuilder and switch to the Post page in the page menu. That's the template for every post.

2. Add a share section

Click Add section, open Post & page and pick Share row, Share buttons or Share card. Move it below the post's content with the arrows, where readers finish reading.

3. Choose the networks

Select the section. Under Share in the panel on the right, switch on the networks you want.

4. Deploy

Deploy your theme to Ghost. Every post has share buttons now, old posts included. Add a share section to the Page template too if your pages are worth sharing.

Help readers share your posts.
Add share buttons to every Ghost post in a few clicks, with no scripts and no tracking.

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Tips

• Fewer is better. Three to five buttons get more clicks than eleven. Pick the networks where your readers are: LinkedIn for business topics, Bluesky and Threads for tech and media, Pinterest for food, travel and design, WhatsApp for local audiences.
• Always include Copy link. It covers every app you didn't add a button for.
• Put them at the end. People share after reading, not before. One share section after the post works better than buttons at the top.
• Set a good social image. Shared links show the post's feature image and title. Check them in Ghost's post settings under Social.
• Translate the labels under Settings → Language if your site isn't in English.

Related guides

• Table of contents for Ghost posts: builds itself from your headings and follows the reader.
• Sidebars for Ghost posts: recent posts, topics and a subscribe box beside every post.
• Reading progress, page transitions and AI alt text: three small upgrades readers notice.
• How to build your Ghost theme visually: every step, from picking a theme to publishing it to Ghost.

FAQ

Build a Ghost theme readers want to share.
Share buttons, a table of contents, related posts and more, designed visually and deployed straight to Ghost.

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