Dentist Theme for Ghost: List Treatments and Prices, Take Bookings and Add a Map

The Dentist theme is an Ectobuilder theme for family, general and cosmetic dental practices running their site on Ghost. Its homepage opens with a photo of the practice and a card with a Book a visit button, then shows three trust numbers, your treatments and prices in tabs, a first-visit walkthrough that plays by itself, the team, patient reviews, an FAQ about insurance and nerves, and a map with your opening hours.

This guide walks through what most practices set up first:

• Set out your treatments and prices, in tabs patients can scan.
• Take bookings and show the first visit, step by step.
• Introduce your team and share reviews, with your own numbers.
• Answer questions about insurance and nerves before patients call.
• Add your address, hours and map.
• Set up your menu in the Menu panel.
• Check your SEO with Site audit before you launch.

To follow along, open the theme from the Ectobuilder theme gallery and connect your Ghost site under Settings → Integrations → Ghost Admin API.

Want this theme for your site? Open the Dentist theme in Ectobuilder and make it yours. Starting is free, and you only pay if you’re happy with the design.

Start with the Dentist theme

Part 1: Set out your treatments and prices

Patients want to know what a visit costs before they book. The Treatments & prices section shows that in three tabs: General, Cosmetic and Kids & family. Each treatment has a name, a price and one line about what is included and how long it takes, like Check-up & cleaning, $145: exam, gentle cleaning, polish and digital X-rays, 60 min.

Step 1: Change the treatments

1. Click a tab to open it, then double-click a treatment name, price or description to type over it.
2. To add a treatment, click an existing one and use Items in the panel on the right to duplicate it. The arrows move it up or down, and the cross removes it.
3. Write prices the way you quote them: $145, from $180, Free or $45 a tooth all fit.

Step 2: Rename or add tabs

Double-click a tab label to rename it, for example Orthodontics instead of Cosmetic. With the section selected, the Tabs setting in the panel adds a tab (a copy of the last one, ready to edit) or removes the last one. Look changes the style of the tab buttons.

The line under the list, No insurance? Our $29 a month membership…, is for your own plan or payment options.

Part 2: Take bookings and show the first visit

The theme has Book a visit buttons in the header, on the hero card and under every step of the first-visit section. They all link to #booking, so one setting connects them all.

Step 1: Add your booking page

Use the booking tool your practice already has. Many practice systems include one; Calendly, Cal.com or Acuity also work. Copy the address of your booking page, then open Settings → Integrations → Booking page in Ectobuilder and paste it.

To point any other button at it, set its link to #booking. Click Deploy and try the button on your phone. For bookings straight from Google Search and Maps as well, read How to add online booking to your Ghost site.

Step 2: Walk nervous patients through the first visit

The Your first visit section answers the question many new patients won't ask out loud: what happens when I get there? It has four steps, A calm welcome, A gentle check-up, A plan you can see and Leave smiling, each with its own photo. A line under the open step fills up, and the next step opens by itself.

1. Double-click a step title or description to rewrite it in your own words.
2. Click the photo, then Replace in the Image panel to upload a picture of your own waiting room or treatment room.
3. With the section selected, Open by themselves sets how many seconds each step stays open, or turns it Off. It waits while a visitor points at it and stops once they pick a step.

Part 3: Introduce your team and share reviews

Right under the hero, three numbers give a quick reason to trust you: 18 yrs caring for Pasadena smiles, 4.9 / 5 from 1,200 Google reviews and Same day emergency visits. Double-click each one to put in your own. Use numbers you can stand behind, such as your real Google rating and review count.

The Friendly faces, steady hands section shows your dentists and hygienists, each with a photo, a name and one line about what they do, like Implants & crowns or Kids & orthodontics.

1. Click each photo and Replace it with a real portrait.
2. Fill in each photo's Description, for example Dr. Amy Lin, dentist, so screen readers and image search know who it is.
3. Use Items to add or remove people.

The reviews section, Patients who used to dread the dentist, is a slider of quotes with the patient's name and the treatment they had. Visitors move through it with the arrows. Replace the samples with real reviews, with permission, from Google or your own feedback forms.

Part 4: Answer questions about insurance and nerves

The Good to know section is a list of questions that open when clicked. The samples cover what practices hear most: Do you take my insurance?, I'm nervous about the dentist. Can you help?, What if I don't have insurance?, Do you see children? and What happens in an emergency?

1. Double-click a question or answer to edit it. Keep the answers about your practice: which insurance networks you are in, what you offer nervous patients, how emergency slots work.
2. Use Items to add a question, for example about parking, payment plans or languages your team speaks.
3. The line at the bottom links front desk to a phone number. Select it and change the link to your own number, written like tel:+16265550164.

Check every name in the insurance answer before you go live. A patient who books because they saw their insurer listed will call if it is wrong.

Part 5: Add your address, hours and map

The Visit the practice section puts your address, opening hours, phone and email next to a map. The line under the heading is for what helps on the day, like Free parking behind the building, and a step-free entrance on Lake Avenue.

1. Click the map. Under Map in the panel, type your practice's address in Address. Anything Google Maps can find works, including your practice's name.
2. Double-click the address, hours, phone and email to type yours. Select the phone number and email and update their links too, so they call and email the right place.
3. Keep the hours the same as on your Google Business profile.

Part 6: Set up your menu

The header links to Treatments, Our team, Smile notes (your blog) and Visit, with Book a visit as a button. These links live in Ghost, and you edit them in the Menu panel in Ectobuilder, right next to your page. Click Menu in the left rail.

• Add, rename and reorder links. Drag a link slightly to the right to put it in a dropdown, for example Invisalign and Whitening under Treatments.
• Give links icons, like a phone next to Call us.
• Switch to the Footer menu and set Layout to Columns for footer columns such as Practice, Patients and Legal.

The page shows each change as you make it, and your changes go to Ghost when you click Deploy. There is no separate save. The Menu panel needs a Ghost staff token once, under Settings → Integrations. The menu editor guide covers every option.

The Our team link and the Meet Dr. Lin button point to /about/. Create an About page in Ghost Admin with that address, or point them at the team section instead.

Part 7: Check your SEO with Site audit

People look for a dentist by searching, often on a phone and often with "near me". Before you launch, and again after you change the site, open Settings → Site audit and click Run audit. It reads every public page of your Ghost site and sorts what it finds into To fix and To improve.

For a practice, look out for these:

• Site description. The short text Google and social networks show for your site. Say what you do and where: Family and cosmetic dentist in Pasadena.
• Sharing image. The picture shown when someone shares your site in a message. A photo of your practice works well.
• Page and post descriptions for your About page and your Smile notes posts.
• Broken links, common after moving from an old site. The audit lists each missing address; send it to the right page under Settings → Redirects.

Auto fix writes meta descriptions, titles and tag descriptions for you. You see every suggestion first, can edit or untick any of them, and nothing is saved until you click Apply. Read more in the Site audit guide.

Ready to build yours? Everything in this guide works on your own copy of the Dentist theme. Start free, connect your Ghost site when you’re ready, and only pay if you like the result.

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Next steps

• Change the colors and fonts under Style. They apply to every page at once, and you can use your own font if your practice has one.
• The footer asks visitors to Get smile notes. Each address becomes a member of your Ghost site, so you can send a monthly letter with tips and practice news from Ghost Admin.
• Use the blog (Smile notes in the menu) for practice news, new team members and answers to questions patients ask at the chair. Leave clinical advice to appointments.