
How to make Ghost look and feel like Substack
Moved from Substack to Ghost and miss the look? Build a Substack-style Ghost theme in Ectobuilder, keep your /p/ post addresses, and set up Ghost so readers feel at home.
Michal Wlosik
· 7 min read
Founder of Ectobuilder, the AI-powered visual theme editor for Ghost. Indie software builder in Wrocław and co-author of The AdTech Book. I write about Ghost themes, newsletters and building websites with AI.

Moved from Substack to Ghost and miss the look? Build a Substack-style Ghost theme in Ectobuilder, keep your /p/ post addresses, and set up Ghost so readers feel at home.
Michal Wlosik
· 7 min read

Ghost has a built-in Substack importer that moves your posts, free subscribers and paid subscribers in one go. Here is every step, plus an honest list of what stays behind.
Michal Wlosik
· 6 min read

Connect Claude to Ectobuilder in about two minutes, then build and edit your Ghost theme by describing what you want.
Michal Wlosik
· 5 min read

Ghost(Pro) starts at $18 a month. PikaPods runs the same software for about $3. Every cheap Ghost hosting option in 2026, what each one really costs once you add email, and the plan limit nobody warns you about.
Michal Wlosik
· 15 min read